Course curriculum

    1. Welcome and Overview

    2. Training Content - Handbook

    3. Overview of Training - Welcome

    4. About this Training

    5. Expectations Survey at the start of Training

    6. LIGHT-F Project

    7. A Video Intro (brief) on the LIGHT-F project

    8. Why you should do this Training?

    9. Opening Perspectives: Module completed

    10. Opening Perspectives (Module 1 Review - Slides)

    11. Opening Perspectives (Module 1: Potion from Social Business Promotion Handbook)

    12. OPTIONAL: Detailed Video Documentary of LIGHT-F project

    1. Module Overview: Social Business

    2. Social Business: Own Perspectives

    3. Social Business: Own Perspectives (Survey)

    4. Social Business (or Social Enterprise)

    5. Concept check: Social Business

    6. Different examples of social businesses

    7. Social Business (Module 2 Review - Slides & Notes)

    8. Social Business (Module 2: Potion from Social Business Promotion Handbook)

    1. Conceiving OWN Social Business: IDEA

    2. SUBMISSION: Idea of a social business (student's own experience)

    3. Social Business - Concepts: Module completed

    1. Module Overview: ENVIRONMENT FOR SOCIAL BUSINESS

    2. What we mean by 'Environment'

    3. Macro Environment & PEST Analysis

    4. Concept Check: Macro forces

    5. Reflection: Macro forces

    6. Micro Environment & Porter's Five Forces

    7. Concept Check: Micro forces

    8. Reflection: Micro forces

    9. SWOT Analysis

    10. SWOT Analysis - finding the more important one(s)

    11. Your Learning experience in Environment for Social Business

    12. Environment for Social Business (Module 3 Review - Slides & Notes)

    13. Environment for Social Business (Module 3: Potion from Social Business Promotion Handbook)

    1. Environment for OWN Social Business: ANALYSIS

    2. SUBMISSION: PEST Analysis for OWN Social Business

    3. A note on other analysis for OWN Social Business

    1. Module Overview: Marketing Mix for Social Business

    2. Marketing Mix: Intro & Concept

    3. Concept Check: Marketing Mix

    4. Product

    5. Concept Check: Marketing Mix Elements (Product)

    6. Price

    7. Concept Check: Marketing Mix Elements (Price)

    8. Place

    9. Concept Check: Marketing Mix Elements (Place)

    10. Promotion

    11. Concept Check: Marketing Mix Elements (Promotion)

    12. Overall Marketing Mix

    13. Concept Check: Marketing Mix

    14. Your Learning experience in Marketing Mix for Social Business

    15. Marketing Mix (Module 4 Review - Slides & Notes)

    16. Marketing Mix (Module 4: Potion from Social Business Promotion Handbook)

About this course

  • Free
  • 5 hours of video content